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How To Repurpose Content For Each Marketing Funnel Stage

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Posted on: 11/08/18

Smoothing and personalizing the customer journey will convert more leads into sales, if you're persistent. While each stage requires sales funnel template a slightly different approach, content marketing is a great avenue to increase awareness, convert leads, and nurture returning consumers—key elements that ultimately have a positive impact on your bottom line. Without it, you hope leads will turn from a website visitor into a paying customer, despite the many steps in between.

For instance, I have a client who offers free product webinars at this stage. Yes, we all agree, it's Basecamp's pricing table, but still — it's the perfect type of content for prospects who are already deep in your content marketing funnel and considering subscribing.

You were able to impress your customers with your brand. It's important to mention that in this stage of the marketing funnel, the process and goals for most types of websites and businesses are nearly the same. Different types of videos will work for different stages of your funnel.

Likewise, a B2B brand needs to offer up similar content that tries to be a valuable resource and not a hard sell. If you have a $100 product, for instance, you have to find the people willing to shell out that kind of money for the benefits you're offering. So, the fourth important sales funnel stage is to keep your sales momentum going by earning more loyal customers.

Here are five basic stages that are included in most sales pipelines. See below how Enertion Board assures customers that product reviews are real and verified - to add additional social proof for the purchase. Each stage that a sale goes through is represented in the sales funnel and contains a list of corresponding sales.


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How To Repurpose Content For Each Marketing Funnel Stage
Smoothing and personalizing the customer journey will convert more leads into sales, if you're persistent. While each stage requires sales ... ...




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